Before you run kicking and screaming from this page, I want to share some resources with you if you’re thinking of — or running — a small start-up or business.  Even if you’re in the initial stages of getting something out there, you should think about cash flow. 

It’s true what you hear about cash flow — it’s the lifeblood of a business.  Without the cash to pay the bills and the salaries, there is no business.  It’s incredibly important.

While doing research for Groupvine I’ve come across some great resources and tips for mapping out cash flow estimates, as well as some helpful statistics if you’re building a Web app.

• What exactly is cash flow? A definition from Investopedia
• Cash flow spreadsheets: projecting a firm’s cash flow, projecting when your Web app will make money
• If you’re building a Web app and you have a tiered pricing plan, Ryan Carson says that only 1-2% of your signups will be paying customers
  
• Jason Fried comments on cash flow: “pay attention to cash flow, but don’t obsess“…

That’s all for now.  If you have any methods, tips or tricks for projecting or maximizing cash flow, let’s discuss.